A scent can gift a moment again, so an experience from the past can be relived in the now. Presenting the video campaign for new universal Gucci Beauty fragrance Gucci Mémoire d’une Odeur by Alessandro Michele, depicting a free-spirited family, who embrace life without inhibitions, making memories together. They are shown in diverse settings in the countryside of Rome, dancing, picnicking at Canale Monterano—a village with ruins from the mid 17th century, including a fountain with a lion statue said to be designed by Gian Lorenzo Bernini—and in and around their family home, the medieval Montecalvello Castle. Discover the scent on.gucci.com/_CampaignMemoireOdeur.
Music: ‘In Every Dream Home a Heartache’ by Roxy Music, published by BMG Platinum Songs, recorded by Universal Music Entertainment.
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